Completed my presentation to Business Integrity Group 9 tips to make your #Telemarketing campaign successfulLincoln, Networking, Nottingham, Telemarketing, Teleservices, Uncategorized | Comments Off on Completed my presentation to Business Integrity Group 9 tips to make your #Telemarketing campaign successful
How to Assist Your Out Sourced Telemarketing to be Successful.
Many of us attend networking events to make contacts and collect business cards. But after the event what do we do with the contact information that we have collected?
We all have good intentions to follow up on the contacts made at the networking and have one to one meetings but invariable these intentions get put to one side as we get busy.
One way of easing the pressure and taking your good intentions forward is to outsource the follow up enquiries to a telemarketing organisation.
Telemarketing is a tried-and-tested means of promoting all types of business products and services, but without a little planning it can be unsuccessful and costly.
Here are nine tips to aid you and help make your telemarketing campaign successful.
1.Set a Goal
Telemarketing has been proven to bridge the gap between companies and consumers or between businesses.
However, it doesn’t mean that by employing a telemarketing campaign with the general idea of “boosting sales, lead generation, etc.” it will result in success.
Businesses looking to use telemarketing as part of their marketing strategy need to look at their starting point and identify specific areas for improvement. Then set attainable targets within clearly defined timelines.
Starting a successful telemarketing campaign requires provision of all the necessary resources to reach the goals.
This is not just finance. The telemarketing service provider needs to be given enough information and support to reach the goals that you have established.
3. Analyze the Information
Whether it’s the number of sales, leads generated or the number of rejections, it’s critical that the feed back provided by the telemarketer is analyzed and acted on. Ignoring the reasons why prospects decline offers or are not interested in your product, leads to wasted opportunities to improve services and products. View your telemarketing campaign as a means of market research also.
Knowing how to budget for a marketing campaign is vital to any business, but pursuing telemarketing with the mindset of keeping costs as low as possible does not allow for the best returns. Using an untrained person on minimum wage or a telemarketing service that is priced at a low rate may have the appeal of saving money but the lack in training and resources could result in a substandard service.
Lack of communication can be a major problem when outsourcing a telemarketing campaign. There must be a clear flow of information between your business and the telemarketer to provide a clear concise message to your prospective customers.
For example;- If a company is promoting itself as offering great customer service with employees that truly care, the telemarketing campaign should also reflect this through the calls. If they don’t your company can lose credibility and your image is damaged.
6. Don’t Push for a Sale on the First Call
There is a misconception that a new telemarketing campaign means getting straight to business with prospects and generating immediate results.
By pushing for a sale on the first call to prospective client you risk creating antagonism and rejection.
Don’t view your telemarketing campaign as a quick fix. First calls to prospects should be aimed at nurturing a relationship, patiently engaging with them before ultimately leading them to buy a product or service.
7. Follow Up
Spending time and money getting your telemarketer to build a rapport with prospects without following-up on any leads that they generate is a waste. You need to do your part and pursue the leads that the telemarketer supplies.
On the other hand, situations change and even when a prospect has politely declined but expressed a slight interest it is important that the telemarketer follows these prospects up at a future date to develop this relationship and get the most out of every call made.
Scripts are important to telemarketing, as they give the agents an organised means of getting the message across to a customer. However, relying solely on a script is a mistake. Work on the script with your telemarketer but don’t expect them to stick rigidly to it.
A situation may arise that the script doesn’t have an answer for and in such circumstances flexibility is key.
Also sticking rigidly to a script gives the impression that the telemarketer is not really listening to the person that they have called or that they don’t know the product that they are promoting.
Lack of knowledge can be embarrassing for both the business and the telemarketer. You must provide enough information for your telemarketer to do their job well.
To do this effectively means relaying the right information to your selected telemarketing service they in turn can then build real connections with your customers.