B2B #telemarketing can work for your business
Even though B2B email and direct mail have been more popular than traditional telemarketing in recent years, there’s nothing wrong with ringing up a potential client and trying to make a new connection to find new customers.
Even though Business to Business telemarketing has become less popular than direct mail in recent years, it can be very beneficial to telephone a potential client to build a relationship with a view to converting them into a future customer. Telemarketing is much more personal than an email or direct mail and as such it is harder to ignore. When you try telemarketing you may be surprised at how effective it can be in comparison to just send out e mails to potential clients.
Use the correct techniques
The most important part of any telemarketing campaign is the telemarketing staff. They are the ones who project the image of your company and will try to earn a customer’s trust and future business. It is critical to ensure they are properly trained, know your business and how your product or service can assist your customer. They should be knowledgeable about any new products or updates and able to explain clearly the benefits. Keeping a friendly tone is also key. Being polite, able to build a rapport and the ability to connect with customers will aid a successful campaign
Telemarketing is a great alternative to other marketing strategies it allows you to connect with potential clients immediately rather than waiting days or weeks for a response. From the moment a telemarketer picks up the phone they are able to converse with a potential customer in real time and hear about their immediate concerns and problems within their business.
Sending an email or direct mail campaign is a great way to attract new clients but it is essential to follow up any campaign material with a marketing call. All too often one finds your important e mail has been deleted without being read and one telephone call to the recipient can bring it directly to their attention.
Telemarketing is effective because no matter what your geographical location the results are just as effective.
Mailing a postcard from your business at one end of the country to your prospective client at the opposite end may take some time a telephone call is much more immediate.
This highlights the immediate advantages of how telemarketing is more advantageous by connecting straight away rather than waiting for a prospect to respond.
It only takes a few seconds to make a good impression on your customer but it can take them a number of days or weeks to come to a final decision or think up some new questions that they have not asked.
By telemarketing you can answer their queries and make the sale or appointment before they forget to contact you and purchase elsewhere. Calling them to check on their decision can be a great way to build that relationship and make them feel valued.
Finally always remember the golden rule. If the person says they are not interested don’t push it. All you may do is alienate a potential future customer. Far better to leave on good terms and call again at some time in the future …. And last of always be polite.